water.org - Analysis + Evaluation
This site should depict and portray the analysis of a website - calles water.org - with regard to Monroe's Motivated Sequence and the emotice language that is used by it.
ATTENTION
The first step of Monroe's Motivated Sequence is all about getting the attention of your audience. You gain the attention through showing importance of the topic, telling a dramatic story or arousing curiosity for instance.
Water.org is a nonprofit organization that is working on solving the water and sanitation problem in the developing world.
The website arouses the attention of the audience through relating to them directly. They state questions like: "What is your water day?" and address the audience directly and integrate them into their website. Additionally, they use a lot of expressive pictures to draw the audience's attention to the important things they want them to see.
The first step of Monroe's Motivated Sequence is all about getting the attention of your audience. You gain the attention through showing importance of the topic, telling a dramatic story or arousing curiosity for instance.
Water.org is a nonprofit organization that is working on solving the water and sanitation problem in the developing world.
The website arouses the attention of the audience through relating to them directly. They state questions like: "What is your water day?" and address the audience directly and integrate them into their website. Additionally, they use a lot of expressive pictures to draw the audience's attention to the important things they want them to see.
NEED
The second step is to describe the problem and to demonstrate a need for change. Water.org does this through stating a lot of statistical data and facts. They use many graphic arts to illustrate and underline the problem. You can click through regions and a graphic shows how many people live there without having a water access. All that makes you feel and see the need for change.
The second step is to describe the problem and to demonstrate a need for change. Water.org does this through stating a lot of statistical data and facts. They use many graphic arts to illustrate and underline the problem. You can click through regions and a graphic shows how many people live there without having a water access. All that makes you feel and see the need for change.
SATISFACTION
The satisfaction step is there to satisfy the aroused sense of need by providing a solution to the problem.
On the website of water.org are a lot of solutions presented. They describe in great detail their program philosophy and their way of working. You can click through the different sites and see which solutions water.org offers, for example the WaterCredit. On each site you get to know more information and learn how their solutions work.
The satisfaction step is there to satisfy the aroused sense of need by providing a solution to the problem.
On the website of water.org are a lot of solutions presented. They describe in great detail their program philosophy and their way of working. You can click through the different sites and see which solutions water.org offers, for example the WaterCredit. On each site you get to know more information and learn how their solutions work.
VISUALIZATION
This step is about helping the audience visualize your plan through picturing the potential benefits and how conditions will change once the plan is adopted.
Water.org lists for example the benefits of WaterCredits and third-part evaluations of programs to show the audience what has been changed already through their help and what more can be changed in the future if you start to help.
This step is about helping the audience visualize your plan through picturing the potential benefits and how conditions will change once the plan is adopted.
Water.org lists for example the benefits of WaterCredits and third-part evaluations of programs to show the audience what has been changed already through their help and what more can be changed in the future if you start to help.
ACTION
The last step is ACTION. Here it comes to the point when the desire has to be translated into action - meaning request immediate action from the audience. Therefore, the audience has to know how and where they can take action.
Water.org does that very well. On each site they refer to the donate button where people can donate money immediately. On each site they ask you to do something about it, to take action. Additionally, you can also "get involved". You can fan them online, get updates, news and support their work on facebook and twitter. So, there are a lot opportunities shown where the audience can take action on the spot.
The last step is ACTION. Here it comes to the point when the desire has to be translated into action - meaning request immediate action from the audience. Therefore, the audience has to know how and where they can take action.
Water.org does that very well. On each site they refer to the donate button where people can donate money immediately. On each site they ask you to do something about it, to take action. Additionally, you can also "get involved". You can fan them online, get updates, news and support their work on facebook and twitter. So, there are a lot opportunities shown where the audience can take action on the spot.
Emotive Language
Do something! Get involved! Make a monthly gift!
These statements are just examples for the language used on the website. They often use statements in an instruction format to request immediate actions from the audience. They put a lot of questions like "What is your water day?" to address the reader directly, to make him think about it and to encourage him to find an answer to these questions for himself. You can also find a huge number of comparisons. They draw on them to make it easier for the reader to imagine the alarming proportions of the problem. For example: "More people have a mobile phone than a toilet."
"[The water and sanitation] crisis claims more lives through disease than any war claims through guns." This is another statement which is very effective in my opinion. No one would ever thought about it in that way and it shows dramatically how important this topic is.
So, all in all it can be said, water.org tries to gain the attention of the audience through using a language which makes us feel guilty, pity and responsible for these people who have not got water access - a normal and given thing for us.
"[The water and sanitation] crisis claims more lives through disease than any war claims through guns." This is another statement which is very effective in my opinion. No one would ever thought about it in that way and it shows dramatically how important this topic is.
So, all in all it can be said, water.org tries to gain the attention of the audience through using a language which makes us feel guilty, pity and responsible for these people who have not got water access - a normal and given thing for us.